Profit Margin Calculator
Find your margin and markup, or the price you need to charge for a target margin
Counted as a cost in the profit
Ad spend per sale, counted as a cost
$15.00
Profit per unit
42.9%
Margin
75.0%
Markup
Margin = profit ÷ selling price. Markup = profit ÷ cost. They're often confused but aren't the same number.
How this was calculated
1. Profit
Price - cost - shipping - acquisition cost
Using price = $35.00; cost = $20.00; shipping = $0.00; acquisition cost = $0.00
Result: $15.00
2. Margin
Profit / price
Using profit = $15.00; price = $35.00
Result: 42.86%
3. Markup
Profit / cost
Using profit = $15.00; total cost = $20.00
Result: 75%
Result
| Item | Value |
|---|---|
| Cost per unit | $20.00 |
| Selling price | $35.00 |
| Profit per unit | $15.00 |
| Margin | 42.9% |
| Markup | 75.0% |
Price for each margin at your cost
| Margin | Markup | Price | Profit per unit |
|---|---|---|---|
| 10% | 11.1% | $22.22 | $2.22 |
| 20% | 25.0% | $25.00 | $5.00 |
| 30% | 42.9% | $28.57 | $8.57 |
| 40% | 66.7% | $33.33 | $13.33 |
| 50% | 100.0% | $40.00 | $20.00 |
| 60% | 150.0% | $50.00 | $30.00 |
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About Profit Margin Calculator
Calculates profit margin and markup from your cost and selling price, or works backward to find the price you need to charge for a target margin or markup, or solves from any two of cost, price, profit, margin and markup. Optional shipping and customer-acquisition cost per unit are included in the profit.
Enter your cost and price to see your margin and markup, or switch tabs to start from a target margin, a markup, or any two numbers you know. Add shipping and acquisition cost per unit if you pay them.
Margin and markup are calculated differently and often confused — margin is profit as a percentage of the selling price, while markup is profit as a percentage of the cost, so the same numbers give two different percentages.
Watch: Profit Margin Calculator in Action
- What's the difference between margin and markup?
- They're calculated differently and often confused — margin is profit as a percentage of the selling price, while markup is profit as a percentage of the cost, so the same numbers give two different percentages.
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