Seller Pricing Desk
Work out what to charge for each product after marketplace fees, payment fees, ads and shipping, and see the profit at your current price
1. Your fees
Copy these from your marketplace's and payment provider's own fee pages. They change, so they are not filled in for you. Leave a box empty if it does not apply.
2. Profit you want
3. Products
About Seller Pricing Desk
Works out what to charge for each product so a sale leaves the profit you want after marketplace fees, payment fees, ads and shipping, and shows what the price you have now really earns.
Enter your fees once (from your marketplace's own fee page), set the profit margin you want, then list your products with cost, shipping you pay and your current price. The suggested price appears for every line. Download the table as Excel or CSV.
Margin is profit as a share of the price; markup is profit as a share of your cost. A 30% margin needs a bigger markup than 30%. This tool uses margin.
- Why are no fees filled in?
- Marketplaces change their fees often and differ by seller type, country and category. Copy the current numbers from your marketplace's own fee page so the result is right for you.
- What is the difference between margin and markup?
- Margin is profit divided by the selling price. Markup is profit divided by your cost. A product that costs 10 and sells for 20 has a 50% margin and a 100% markup. This tool uses margin.
- Why is the suggested price higher than I expected?
- Fees are taken from the selling price, so to keep a given share of it as profit the price has to rise by more than the fees alone. The tool solves this exactly.
- Is my product list stored?
- Not by us. It stays in this browser tab while it is open and is erased when you close it. Use Back up to keep a copy on your own device.
- Can I print a price for many products?
- Yes. Add each product as a line and download the Excel or CSV file; one download counts as one use.
How to use Seller Pricing Desk
Enter your marketplace and payment fees from their own fee pages, set the margin you want, then list each product with its cost, the shipping you pay and your current price. Each line shows the suggested price (rounded up to .99, .95, .50 or a whole number) and what your current price really earns. Download the table as Excel or CSV.
When to use it
Use it when you are pricing a new batch of products, checking whether an old price still makes money after fee changes, or comparing a few products at once. It suits anyone selling through a marketplace or their own shop.
When not to use it
It does not know your marketplace's fees, so none are filled in. It does not work out tax, currency conversion or the cost of your own time, and it prices one sale at a time, so it does not model discounts, returns or bulk orders.
Tips for best results
Include every cost of a sale: packaging, the shipping you pay, and the fixed fee per order as well as the percentages. If a price shows as losing money, check the shipping line first.
Limitations
Fees are entered by you, so the result is only as right as those numbers. Margin here means profit as a share of the selling price; markup means profit as a share of your cost, and the two are different. Suggested prices are rounded up so that rounding never reduces the margin. A fee that changes by order size or category needs a separate entry.
Privacy
Everything is worked out in your browser. Nothing is uploaded or stored by us, and your entries are erased when you close the tab; use Back up to keep a copy on your own device.
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